Cambridge Nationals Creative iMedia

Why is Creative iMedia important?

Every walk of life is now supported by media activity in numerous forms. The average UK adult consumes seven hours of media per day: watching and listening to programmes, web browsing and using communication devices. This, in turn, is creating a climate where the industry constantly has to produce more content for the consumer. As a result, the creative sector has grown at twice the rate of any other in the UK economy

What is involved in the Creative iMedia course?

The course is split into four components:

Pre-production skills: you will learn pre-production skills used in the creative and digital media sector. It will develop your understanding of the client brief, time frames, deadlines and preparation techniques that form part of the planning and creation process.

Creating digital graphics: you will learn the digital graphics editing for the creative and digital media sector. You will learn where and why digital graphics are used and what techniques are involved in their creation.
Two from the following:

Creating a multipage website: you will learn the how to create multipage websites. It will enable you to demonstrate your creativity by combining components to create a functional, intuitive, and aesthetically pleasing website.

Creating a digital video sequence: you will learn where digital video is used in the media industry such as television, film, web applications or computer gaming. You will also learn how these technologies are developed to reach an identified target audience.

Digital photography: you will learn about several types of digital photographic equipment, features and settings used in digital photography, how to plan a photo shoot and how to present your portfolio.

How will you be assessed?

This is a vocational course, most of the work that you complete during the lessons will be assessed by your teacher. You will produce a variety of work including written reports and presentations.

The unit Pre-production skills are externally assessed. This is an exam lasting 1 hour 15 minutes. In this exam, you will use knowledge and skills developed throughout the course to answer questions which focus on preparation techniques for digital media products.

What can you do with Creative iMedia in the future?

The skills that you will develop whilst learning Creative iMedia are complementary to the skills that are required to be successful in many jobs. Various roles require effective communication using digital technology. You could pursue careers in banking, marketing, interior design, special effects, or consultancy.

This Creative iMedia supports a pathway to many courses at Key Stage 5 through BTEC Nationals including Creative Digital Media Products.

What do you need to do to prepare for the course?

Look at several websites and note how you use them and what you like/dislike about them.

Watch a favourite movie and note the angles from which they shot and emotions that are conveyed.

How do I find out more?

You can visit the OCR Cambridge Nationals Creative iMedia webpage which can be found here:

Need to know

This course will give you a wide range of knowledge and skills needed to work in the creative digital media sector.

If you are more interested in how computers work and about how to program computers, then GCSE Computer Science would be a more suitable course.

Student/Staff/Famous Person quote about the subject

Don’t worry about people stealing your design work. Worry about the day they stop.
– Steve Jobs, co-founder of Apple